West Orange Backyard

Backyard
Written By Danielle Penn

As beautiful as this backyard was to begin with, we still found ways to upgrade a few features. We removed the overwhelming amount of concrete pavers to meet the zoning law requirements and replaced it with a faux, yet natural looking, LEED certified turf. But first, we installed gas & electrical lines for a pool heater, a gas firepit & additional electrical outlets. We then poured concrete to anchor the 10’x10’ gazebo in place and painted the firepit with a high-heat safe paint to match the color-scheme; we also removed the diving board since it was a safety hazard. We finished off this backyard oasis with lounge and sitting chairs, an 8-person table & chair set under the gazebo, two grills and string lights both around the perimeter of the backyard and the gazebo.

Danielle Penn

I have a professional and educational background in project management methodology and sustainable triple bottom line design management grounded in the design of advantageous systems that drive business objectives; while INSISTING on a sustainable cycle of social and environmental contribution. Biography: Danielle Penn earned a BFA in Electronic Design & Multimedia as well as a BA in Media & Communications Arts with a specialization in Advertising and Public Relations from CUNY at The City College of New York. Two-thirds of the way through her three plus year tenure at Ambassador Media Group, where she served as the Senior Print Traffic Manager and Graphic Designer and later as the Director of Internet Operations, she went to obtain her Masters from Pratt Institute in Design Management. The key teachings of the Design Management program is to educate Designers how to serve as the liaison between the design and business sides of various industries while identifying and allocating creative resources to create a sustainable strategic advantage. Since Ambassador, Danielle has worked as the Digital Brand & Marketing Manager at the Nielsen Company, the Interactive PM at Eyeblaster Inc., the Head of National MarCom for Pret A Manger, US, the Interactive PM at the award-winning, minority-owned boutique interactive design agency, Squeaky Wheel Media, as the Social Media Manager and Executive Liaison to the founder of Carol's Daughter, Mrs. Lisa Price, as a digital producer for luxury e-commerce agency POD1, digital advertising agencies mcgarrybowen and MRM Worldwide, and the head of web accessibility at Prudential Financial where she also served as a "kitchen cabinet representative" to the Prudential Sustainability Council. Danielle presently works at American Express (AXP) in the Digital Workplace organization as a technical project & program manager responsible for global Managed Engineering (computer technical debt and security vulnerabilities) on AXP devices. Danielle Penn has a strong passion for holistic marketing experiences, improved relationships between brands and consumers, as well as global environmental and social sustainability. She will continue to maximize her efforts towards this goal through all of her endeavors.

www.daniellepenn.com
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